The Foundation gathered its community together on January 29th to celebrate the launch of its new brand.
The launch party took place on January 29th at the headquarters of the Hungry & Foolish Agency, which assisted the Foundation pro bono in the development of its brand and logo. The event brought together the agency’s management and members, and the Foundation’s team and main partners, in the presence of Jean-Christophe Combe, Director-General of the French Red Cross, representing the president, Prof. Jean-Jacques Eledjam.
Students from ISTEC’s Masters in Digital and Operational Marketing also took part in the event. As part of their contribution to the Foundation’s digital strategy, they joined the committee which gathered to celebrate the culmination of long months of work and the official launch of the new French Red Cross Foundation.