After several months of work, the students from ISTEC’s Masters in Digital and Operational Marketing handed in their final copies to advise the Foundation on its digital strategy.

Throughout its metamorphosis, the French Red Cross Foundation was assisted by students of the Masters in Operational Marketing at ISTEC, a Parisian business school. This partnership, which was launched in September 2017, allowed the Foundation to reflect on the development of its online communication tools. As part of their group project work, thirty students put forward global strategies for the Foundation, focusing on the creation of its website and search engine optimisation, as well as its presence on social media.

At the final presentation of their recommendations, which took place on January 26th, we therefore wished to thank students for their work and for the professional skills and creativity which they displayed. Our thanks also extend to Ronald Boucher, the director of the Masters programme, without whom this fruitful partnership would not have been possible.